A $ 5.2 billion global opportunity for news groups by 2026
SAN FRANCISCO, October 7, 2021 / PRNewswire / – A new market study released by Global Industry Analysts Inc., (GIA), the leading market research firm, today released its report titled “News Syndicates – Global Market Trajectory & Analytics”. The report presents new perspectives on the opportunities and challenges in a dramatically transformed post-COVID-19 market.
FACTS AT A GLANCE
Editing: 8; Posted: September 2021
Executive pool: 1203
Companies: 40 – Players covered include 21st Century Fox, Inc .; A&E Television Networks, LLC; Société Radio-Canada; Channel Four Television Corporation; Heartland Media LLC; RTL Interactive GmbH; Viacom Inc. and others.
Blanket: All major geographies and key segments
Segments: Segment (Press unions)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; UK; Spain; Russia; and rest of Europe); Asia Pacific (Australia; India; South Korea; and rest of Asia Pacific); Latin America (Argentina; Brazil; Mexico; and rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and rest of Middle East); and Africa.
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Global News Unions Market to Reach US $ 5.2 billion by 2026
The term syndication refers to the reuse and integration of content, typically through a paid subscription, and includes business data, press releases, news articles, cartoons, and crosswords. Syndicated content may be displayed on a news site for a limited time. The growing penetration of broadband and the subsequent increase in Internet subscriptions and the growing use of mobile phones will continue to drive online business models as sophisticated consumers and businesses use the Internet as a medium to conduct business transactions. In this context, syndication emerges as an ideal way to do business in a networked and information-intensive economy. The Internet has revived the dying ink-and-print newspaper syndication model. Today, freelance writers, journalists, authors, bloggers, cartoonists, columnists, and businesses with digital marketing strategies deliver their content to various websites, portals, and online content aggregators to increase the reach and visibility of their content. /equipment. The new local syndication is emerging as a lucrative opportunity for digital marketers to break inertia and amplify coverage to ensure better visibility of their content. A growing number of B2X companies are increasingly adopting content / news syndication to recycle their content in an effort to improve the organic flow of visitors to their website. A key trend in this space is the concept of pay-for-results in which B2X marketers sign agreements with syndication providers on the number of targeted leads they aim to reach from a syndication campaign. content and pricing of the contract is established accordingly.
In the midst of the COVID-19 crisis, the global Information Syndicate market is estimated to be US $ 4.5 billion in 2020, is expected to reach a revised size of US $ 5.2 billion by 2026, with a CAGR of 2.4% during the analysis period. Content marketing is emerging as an important tool in digital marketing, not only because it helps generate leads, build trust and retain customers, but also because this marketing approach is fast becoming the new standard for consumers. . Content marketing has dramatically changed customer expectations of brands. The exponential increase in the number of blogs is expected to drive demand for content syndication. Blog posts are one of the most popular types of content that marketers use for content syndication. The increased adoption of B2B content syndication by B2B companies as a marketing strategy to generate leads, reach new target audiences and build brand awareness will fuel the market outlook.
The US market is estimated at $ 1.8 billion in 2021, when China is expected to reach $ 883.8 million by 2026
The News Syndicates market in the United States is estimated at US $ 1.8 billion in 2021. The country currently represents 40.6% of the world market. China, the world’s second-largest economy, is expected to reach an estimated market size of US $ 883.8 million during the year 2026, with a CAGR of 3.9% throughout the analysis period. Other notable geographic markets include Japan and Canada, each projects growth of 1.4% and 1.7% respectively over the analysis period. In Europe, Germany is expected to grow by around 1.7% CAGR while the rest of the European market (as defined in the study) will reach US $ 916.5 million at the end of the analysis period. Following
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Global Industry Analysts, Inc.
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SOURCE Global Industry Analysts, Inc.