Have you ever left a meeting frustrated that you didn’t get your point across? Have you ever wondered why other people don’t “get it” when it comes to security? I certainly know that I have and it was a moment like this that initially caused me to look at the problem differently. I decided to turn the question around and began asking myself what I was doing that got in the way of other people getting it.
That was about 10 years ago and since then I have learned quite a bit about communicating effectively. That isn’t to say that I don’t backslide on occasion or that I’m some sort of expert in effective communication. I’m not but am lucky to know someone that is. His name is Michael Santarcangelo and if you live near enough to Fairfax, Virginia you have a treat in store for you.
In addition to being a lifelong security professional, Michael is a professional speaker (as in member of the National Speakers Association and not some guy who gets to speak in public occasionally like me). That means that he has refined the ability to communicate effectively and quickly something that is very important in these days of bullet point meetings and decreased budgets.
Michael has put together a program to teach others to effectively communicate the value of security and is just about ready to roll it out in an upcoming 15 city tour. All he needs to do is give it a test run and that is where this amazing opportunity comes in.
On Saturday July 25th (This coming Saturday), Michael will be giving a preview of the Communicating the Value of Security Seminar at George Mason University in Fairfax, Virginia. He has worked with GMU and their Cauldron project to deliver this seminar. Better still since it is on a Saturday he is offering a pool party and BBQ for the attendees and their families (provided courtesy of Cauldron). The price is $12.75 per person/family.
That means that you can pay to attend the seminar and then have your family meet you for the pool party and BBQ for only $12.75. Now where are you going to be able to feed your family for that price? I use to live in the DC area and can tell you that you won’t fine anyplace around where you could feed a family of four for under $15. Even if you consider yourself a master communicator, you can always pick up a tip or trick and at this price can you afford not to go? The normal seminar will probably be quite a bit more expensive and probably won’t include BBQ and a pool party.
Check out Michael’s site for a description of the seminar and a link on where you can register. Please spread the word too. It is always important to support those in our community that are working to make our jobs easier and Michael is definately one of those.
Tags: communication, corporate culture, Free BBQ, Michael Santarcangelo, perception, Prioritization, risk management, security awareness, Trust, value of security

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